List of SEO Activities: We execute for your website

At Agicent, we tackle every aspect of SEO, ensuring your website isn’t just optimized but stays ahead of ever-changing algorithms. Let’s see how we start building your path to online success:

Basic SEO Setup

As every successful business is built on a strong foundation, so we start with a basic SEO setup to ensure your website is primed for search engine indexing and provides a flawless user experience. Here’s what we include:

Google Search Console and Bing Webmaster Tools Set Up:

We know Google is the leading search engine, but it's still worth connecting with others like Bing. So, our team registers your site with all search engines, and mainly focuses on Google Search Console and Bing Webmaster Tools, to detect and resolve indexing and performance issues, and improve your site's overall SEO health.

Google Analytics Integration:

Google Analytics 4 (GA4) is the best free tool to analyze visitor behavior and cross-platform tracking. With GA4, you can gain valuable insights into traffic sources, monitor bounce rates, and track conversions effectively, whether you're using Google Ads or other advertising platforms.

Install and Set Up SEO Plugin:

If you are using WordPress, we install and configure the ideal SEO plugin—Rank Math or Yoast—tailored to align with your specific business goals.

XML Sitemap Creation:

Our team creates and submits sitemaps to search engines to guide them through your site structure, ensuring all critical pages are indexed.

Robots.txt Optimization:

To manage search engine crawlers efficiently, we fine-tune your robots.txt file, ensuring the right content is visible to search engines while keeping sensitive information private.

Essential Meta Setup:

Missing or poorly optimized meta tags can hurt your rankings. So, we craft compelling titles, descriptions, and alt tags for pages and images for better click-through rates (CTR).

Technical SEO

We all know – content is king, but did you know – Google penalizes websites with poor technical optimization? In fact, our research on 5k+ pages shows it accounts for 32%+ of the Google Ranking Algorithm. That’s why, before focusing on content and on-page SEO, we prioritize setting up and fixing your site’s backend by focusing on:

Website Speed Optimization:

We prioritize strategies like caching, image compression, and CDN integration to maximize loading speed as slow-loading websites lose users fast. Moreover, studies show that a 1-second delay in page load time can reduce conversions by 7%.

Structured Data Implementation:

By adding schema markup, we make sure your content is eligible for rich results like FAQs, reviews, and star ratings – it gives your site an edge in SERPs.

Fixing Crawl Errors:

Monitor and fix issues like 404 errors and broken links that disrupt user experience and confuse search engines.

HTTPS Implementation:

Security is crucial for rankings and user trust. We ensure your site uses SSL certificates for that green padlock of assurance.

Make Your Site Mobile-Friendly:

It is the most important part of our technical SEO services, as over 64% (as of Jan 2025) of global web traffic comes from mobile devices. So, optimizing your site for mobile isn’t optional—it’s critical. Our activities for Mobile SEO includes:

Responsive Design Optimization:

We ensure your website adapts flawlessly to all screen sizes, from compact smartphones to larger tablets, providing an exceptional user experience.

Mobile Page Speed Improvements:

Google’s studies reveal that a 1-second delay in mobile load time can reduce conversions by 20%. We optimize loading speeds for mobile devices through image compression, lazy loading, and streamlined code.

Mobile-First Indexing:

Since Google predominantly uses the mobile version of your site for indexing, we prioritize mobile-friendly designs, navigation, and content.

Touch-Friendly UI/UX Enhancements:

Buttons, menus, and CTAs are optimized for touch interactions, ensuring effortless usability for mobile users.

AMP Implementation:

Accelerated Mobile Pages (AMP) are implemented for lightning-fast loading speeds, critical for content-heavy sites like blogs and news platforms

Once these foundational activities are complete, our team starts with full force to find the most effective keywords for your business.

Keyword Research & Content Writing

Keyword research isn’t just about finding high-volume terms—it’s about uncovering the right keywords that help you rank higher in unpaid search results. And, of course, align with your audience’s intent so that it can drive meaningful traffic. Our process dives deep to find the opportunities that your competitors miss.

What We Do -

Brainstorm Seed Keywords:

The first step in our process is brainstorming seed keywords—broad terms or phrases connected to your brand, product, service, or niche. These keywords act as the foundation for our keyword research, helping us build an extensive, relevant list.

To kick things off, our SEO team dives into the problems your business solves and considers what search terms people might use to find you.

For example, if you run an online automotive magazine, some potential seed keywords might include:

“automotive news”
“car reviews”
“buying guides”
“automotive magazine”
“car review site”

These initial keywords set the stage for creating a robust strategy tailored to your business needs.

Targeted Keyword Analysis:

To identify the right keywords for your niche, we focus on understanding who is searching for them and what they aim to learn or gain from the content. This involves analyzing their intent and relevance, as well as considering search volume and competition, using advanced tools like SEMrush, Ahrefs, and Google Keyword Planner. Then categorise the keywords…

Long-tail Keywords: Long-tail keywords drive targeted traffic by addressing specific queries, and attract niche audiences with higher purchase intent. Example: "affordable yoga mats for beginners" targets a defined customer group effectively.

Transactional Keywords:Transactional keywords capture users ready to act, boosting conversions.

Example: "order organic coffee online" aligns with purchase intent, leading to immediate sales opportunities and better ROI.

Informational Keywords: Informational keywords help to attract audiences seeking knowledge, building trust and authority. Example

Example: "how to grow indoor plants" drives traffic through helpful content, creating future conversion opportunities.

Navigational Keywords:Navigational keywords help users find specific brands or websites, ensuring direct traffic.

Example: "Nike official site" directs loyal users or leads directly to brand pages.

Commercial Keywords:Commercial keywords target users in the research phase, encouraging comparisons or decisions.

Example: "best laptops under $1000" aids users in choosing products, leading to informed purchases.

Product-defining Keywords: These describe products precisely, matching users searching for specifics.

Example: "Bluetooth noise-canceling headphones" captures interest from highly relevant audiences, improving chances of conversion

Geotargeted Keywords:Geotargeted keywords attract local customers, improving visibility in local searches.

Example: "plumbers near me" ensures location-based relevance, driving foot traffic or service inquiries.

Find Long-Tail Keywords with “Google Auto Suggest

Then, we focus on long-tail keywords as they account for 70% of all web searches, moreover nowadays as voice searches are increasing by 20% annually, they are in short a goldmine for capturing niche audiences.

Content Gap Analysis:

After that, we compare your content to competitors, finding missed opportunities where you can rank higher by addressing overlooked topics.

SEO-Optimized Content Creation:

Next, with a mix of high-ranking possibilities and long-tail keywords, we craft engaging, valuable human-written content that resonates with your audience and search engines. Blogs, landing pages, FAQs, or whitepapers—we create content that speaks to users at every stage of the funnel.

On-Page SEO

On-page SEO is the art of making every element on your webpage work together to improve rankings and user experience and we start it while writing content. Our team meticulously optimizes every detail to ensure search engines love your content—and users do too.

Our Approach:

Meta Tag Optimization:

Compelling title tags and meta descriptions improve your CTR and rankings. For example, pages with well-optimized meta tags can see a 5.8% increase in organic clicks ( Backlinko).

Header Tags (H1-H6):

We structure your content with optimized headers to improve readability and make it easier for search engines to understand your content hierarchy.

Internal Linking Strategy:

Think of your website’s internal links as the fruits of your garden. You can use them as much as you need, but placing them randomly—can do more harm than good for your website’s health.

When done right, internal links make it easier for visitors to navigate your site and help search engines crawl and understand your content better.

So, we approach this step carefully. We don’t want Google to see your page as spammy. Instead, we focus on adding relevant links, choosing the right anchor text (the relevant & clickable text in your link), and regularly auditing existing links to ensure they’re still functional and effective.

Image Optimization:

Images are amazing for making your page more engaging and reader-friendly while offering extra value to your visitors. Plus, they can show up in Google’s image search, giving your site a nice SEO boost.

But there’s a catch—slow-loading images can frustrate visitors and hurt your rankings. On top of that, skipping alt text can create accessibility issues for people using screen readers.

That’s why we handle it all, from compressing image sizes to adding descriptive alt text. This ensures your visuals don’t slow down your site and stay optimized for both users and search engines.

Schema Markup:

Schema markup is a game-changer for on-page SEO. It gives search engines extra context about your page, making it more likely to rank for relevant searches.

But that’s not all—it also changes how your page appears in search results, making it stand out with rich snippets that look more appealing and take up more space compared to your competitors.

So, our SEO team implements structured data for individual pages. This helps search engines better understand your content and boosts your visibility in search engine results pages (SERPs).

Avoid Cannibalization/Duplicate Content:

Duplicate content confuses search engines, making them decide which page to rank—often not the one you intended. Keyword cannibalization has a similar impact, with multiple pages competing for the same keyword, may weaken your overall ranking potential.

So, instead of spreading your SEO efforts thin, we focus on building stronger, consolidated pages. For example, if two pages target the same or similar keywords, our SEO expert combines them into a single, more authoritative resource that fully addresses user intent.

Understanding keyword intent and monitoring your current rankings are vital steps in this process. If a page already ranks well for a keyword, doubling down on that page’s optimization will yield better results than creating competing content.

In short, by avoiding cannibalization, you’re ensuring your website delivers a clear, cohesive message to search engines and users. The result? Higher rankings, more traffic, and better conversions. It’s not just about avoiding mistakes; it’s about turning challenges into opportunities to dominate your niche.

Off-Page SEO

Off-page SEO is all about building your website’s authority through strategic external signals. Since 96.55% of content receives no organic traffic from Google ( Ahrefs ), our link-building and outreach efforts are designed to help your website stand out and overcome this challenge.

What We Do:

High-Quality Backlink Acquisition:

We focus on building links from authoritative websites in your niche. A single high-authority backlink can improve rankings significantly, as studies show that backlinks are still among the top 3 ranking factors for Google.

Content Outreach:

By creating shareable content like infographics, blogs, or research reports, we pitch your content to relevant publishers to earn natural backlinks.

Local and Niche Directory Submissions:

For local businesses, we submit your site to reputable directories, enhancing both local and organic visibility.

Social Signals and PR Outreach:

We also amplify your content on social platforms and through PR efforts to increase brand mentions and site traffic.

Optimize for AI-Organized SERPs

After implementing off-page SEO, your site begins to attract visitors. At this stage, we focus on AI-organized SERPs, as AI-driven search results are reshaping how users interact with content.

What We Do:

Optimize for Featured Snippets:

We craft content that answers questions concisely, helping you rank in position zero and making your site a go-to source for AI-generated answers.

Voice Search Optimization:

With over 50% of searches now voice-driven, we focus on natural language keywords and conversational content to ensure your site is voice-search-ready.

AI-Driven Content Structuring:

By using structured data, schema markup, and FAQ formats, we make your content AI-readable, increasing its chances of appearing in AI-organized results.

Improving E-E-A-T (Experience, Expertise, Authority, and Trust):

AI ranks content based on credibility. So, we strengthen your site’s authority by enhancing your brand's digital footprint with high-quality backlinks and authoritative content.

International SEO

Expanding globally requires more than just translating your website—it demands a localized, technical, and culturally relevant SEO strategy. With over 57% of internet users preferring content in their native language, our international SEO strategies are designed to put your brand on the global map.

How We Help You Excel at International SEO

A. Aligning SEO with Your Global Goals:

We begin by understanding your business's international objectives. Whether you’re entering new markets or enhancing visibility in existing ones, we design an SEO strategy that aligns with your commercial goals, ensuring maximum impact on global search rankings.

B. In-Depth Market and Audience Research:

Each target market has its own preferences, search habits, and cultural nuances. So, our team conducts comprehensive research into your target markets to identify:

Local language and dialect requirements.
Preferred search engines (e.g., Google, Baidu, Yandex).
Culturally relevant keywords and content topics.

C. Build a Solid Technical SEO Foundation:

A well-optimized technical structure is crucial for international SEO. We ensure your website is equipped with:

Hreflang implementation for language targeting.
SEO-friendly URL structures for international pages.
Optimized site speed and mobile performance across all regions.
This technical foundation enables search engines to understand and serve the right content to the right audience.

D. International Link Building:

Backlinks from authoritative websites in your target regions play a pivotal role in international SEO. We develop region-specific link-building strategies to improve your website’s domain authority and enhance your rankings in local search results.

E. Seamless Collaboration Across Teams:

International SEO success requires alignment between your marketing, sales, and product teams. So, we act as an extension of your organization, fostering collaboration to integrate SEO with your global business strategies.

F. Staying Ahead of Global SEO Trends:

SEO practices vary across countries and search engines. Our team stays up-to-date with international SEO trends, search engine algorithm updates, and best practices to ensure your strategy is always cutting-edge.

G. Partnering with International SEO Experts:

International SEO can be complex, but outsourcing to experts simplifies the process. Our team has years of experience helping businesses expand globally, ensuring your success in navigating multilingual and multicultural landscapes.

Local SEO

As 76% of people who search for something nearby on their smartphone visit a related business within a day, so winning in your local market is all about connecting with nearby customers.

Even better, 28% of those searches lead to a purchase. This shows how powerful local SEO can be—it directly boosts foot traffic and sales for your business.

Our Approach:

Google Business Profile Optimization:

We enhance your Google Business Profile with accurate details, compelling descriptions, and high-quality images, making your business stand out in local searches and maps.

Localized Keyword Research:

We identify location-specific keywords to ensure your website appears in “near me” searches.

High-Quality Localized Content:

Then, create localized content that goes beyond simple translation and is tailored to your target market’s language, culture, and search behavior.

NAP Consistency:

We ensure your business’s Name, Address, and Phone Number are consistent across all platforms, crucial for local search rankings.

Local Link Building:

Partner with local websites, directories, and bloggers to build links that improve your authority in the local community.

Customer Reviews Management:

Positive reviews are pivotal for local SEO. And, we help you encourage satisfied customers to leave glowing testimonials while addressing negative reviews professionally.

10.

Vertical SEO

Every industry has its unique nuances, and generic SEO strategies won’t cut it. So, we focus on Vertical SEO—a tailored approach designed to meet the specific needs of industries like e-commerce, healthcare, SaaS, and real estate. By addressing niche requirements, we deliver impactful results where it matters most.

Unlike traditional SEO, which aims to rank in Google’s universal search results, Vertical SEO dives deep into specialized areas of the web. It’s about taking a focused approach to connect with users searching for highly specific topics or solutions.

How We Implement

A. Understand Your Niche

Identify the specific industry or field your business belongs to (e.g., travel, jobs, shopping).
Research which vertical search engines or platforms are most relevant for your niche, such as TripAdvisor for travel, Indeed for jobs, or Google News for news content.

B. Optimize for Specific Vertical Platforms:

Each vertical search demands unique optimization requirements. So we…

Images: Use descriptive alt text, meaningful image file names, and structured data to help images rank better.
News: Publish timely, credible, and high-quality content while adhering to Google News Publisher Guidelines.
Shopping: Use product feeds with accurate titles, descriptions, and pricing. Include relevant images and ensure data complies with Google Merchant Center requirements.
Job Platforms (e.g., Indeed): Write clear, detailed job descriptions with relevant keywords. And, categorize jobs appropriately.
Travel Platforms (e.g., TripAdvisor): Add detailed, engaging descriptions of your services and encourage customer reviews

C. Use Relevant Keywords for Your Niche

Research the keywords and phrases specific to your vertical (e.g., "budget hotels in New York" for travel or "remote software developer jobs" for jobs).
Incorporate these keywords naturally into your content, metadata, and descriptions.

D. Leverage Advanced Filters and Features

Vertical platforms often have specialized filters. For example:
A job site may have filters for "remote" or "part-time."
A travel platform may have filters for "pet-friendly hotels" or "all-inclusive resorts."
We optimize your listings so they appear under these filters (e.g., mention “pet-friendly” or “remote work” in your content).

E. Encourage User Engagement

As positive reviews improve visibility, we encourage users to leave reviews and ratings on niche platforms like Yelp or TripAdvisor and social media.
Actively respond to feedback, as engagement often boosts rankings on vertical platforms.

F. Keep Your Site Updated with Platform Guidelines

Regularly review the guidelines for your target vertical search engines and we keep your content up to date.
For example:
Google News requires original reporting and proper attributions.
Google Images emphasizes high-quality, relevant images with proper alt text.

G. Monitor Performance and Adjust

Use analytics tools to track how your website performs on vertical search engines.
And, identify which strategies are working for your site and keep adjust the approach accordingly.

Our Workflow:A step-by-step process

Our SEO outsourcing process is designed to deliver consistent, measurable results. Each step is carefully structured to ensure complete alignment with your business goals while maintaining transparency and efficiency. Here’s how we work:

Step 1 : Initial Discovery & Consultation:

We begin with an in-depth consultation to understand your goals, challenges, and the scope of work. Whether it’s driving traffic, increasing conversions, or improving keyword rankings, we create a customized strategy tailored to your unique needs.

Step 2. Onboarding & Project Kickoff:

Once the objectives are defined, we onboard your project seamlessly. This includes:

Gathering credentials and access to essential tools like Google Analytics, Search Console, and CMS.

Developing a detailed project roadmap with timelines, milestones, and deliverables.

Assigning a dedicated content and SEO manager to ensure smooth communication throughout the process.

Step 3. Comprehensive Site Audit:

Before diving into execution, our SEO team performs a 360-degree site audit using industry-leading tools such as Ahrefs, SEMrush, and Screaming Frog.

Technical Analysis: Checking for crawl errors, mobile responsiveness, page speed, and schema markup.

Content & Keyword Audit: Evaluating existing content’s quality and keyword relevance.

Backlink Profile Analysis: Identifying toxic backlinks and opportunities for improvement.

Competitor Benchmarking: Uncovering strengths and weaknesses in your competitors’ strategies to craft a winning plan.

We compile all findings into a detailed, actionable report to serve as a blueprint for optimization.

Step 4. Advanced Keyword Research:

As keyword research is the foundation of any successful SEO campaign, our team goes beyond basic tools to uncover high-intent, high-conversion keywords tailored to your target audience.

Primary Keyword Mapping: Identify keywords for your core pages to rank for competitive terms.

Long-Tail Opportunities: Find niche phrases with lower competition but high potential ROI.

Intent Analysis: Understand whether users are searching to buy, learn, or compare, and tailoring keywords accordingly.

Competitor Keyword Gaps: Capture opportunities your competitors may be missing.

Step 5. Content Creation & Optimization:

Content is king in SEO. So, after keyword research, we create or optimize your site’s content to align with search intent and drive conversions.

On-Page Optimization: Update meta titles, descriptions, headers, and URLs to include target keywords naturally.

Blog Strategy: Craft in-depth, value-driven blogs that establish thought leadership and target long-tail searches.

Content Gap Filling: Next, identify missing content that could drive traffic or conversions and create high-quality pieces to fill those gaps.

Step 6. High-Quality Link Building:

Earning authoritative backlinks is critical for SEO success. Our white-hat link-building strategies ensure sustainable results by…

Outreach Campaigns: Secure links from high-domain-authority websites through personalized outreach.

Guest Blogging: Publish well-researched articles on reputable industry sites.

Content Promotion: Amplify your existing content to attract natural backlinks.

Local Citations: Ensure your business is listed accurately across relevant local directories.

Step 7. Transparent Reporting & Performance Tracking:

We believe in complete transparency, so you’ll always know how your campaign is performing.

Custom Reports: Detailed SEO performance metrics, including keyword rankings, traffic growth, and backlink acquisition.

Content & Keyword Audit: Evaluating existing content’s quality and keyword relevance.

Branding Options: White-label reporting is available for agencies needing branded deliverables.

Regular Check-ins: Monthly review calls to discuss progress, challenges, and adjustments.

Step 8. Continuous Optimization:

SEO isn’t a one-and-done process. To maintain and grow your results, we continually analyze performance and adapt strategies.

Algorithm Updates: Staying ahead of changes in search engine algorithms.

Content Refreshes: Updating older content to keep it relevant and competitive.

Trend Analysis: Monitoring emerging trends in your industry and adjusting keywords, content, and outreach strategies accordingly.

Now, if you're uncertain about whether to build an in-house SEO team or outsource your SEO efforts, here's why outsourcing might be a smarter, strategic choice.

Best SEO Outsourcing Company for Improved Search Rankings

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