How Text-to-Video Technology is Empowering App Startups to Stand Out
Text-to-video technology has completely transformed the online world and the way we consume content, even more so in the past few years, allowing people to interact, engage, and immerse themselves into the content they consume and access it anywhere and at all times.
It’s changing how app startups engage with users and with the help of text-to-video technology, they are becoming more user-friendly. The concept of text-to-video tools isn’t anything new and despite their many benefits, there are still some questions to be answered on how they help your app startup stand out.
In this article, we’ll dive deeper into this article to learn more on how text-to-video technology is helping app startups stand out.
Text-to-video improves content engagement
Recent studies show that viewers will retain 95% of information when watching a video compared to only 10% when reading it in text. Text-to-video tools are great for eLearning and improves retention and engagement rates. After all, a video will contain words, images, music, animation, and many other content forms that overtake other individual types of content.
Text-to-video tools are revolutionary in storytelling. It can interpret and visualize written narratives, converting them into a series of voiceovers, animations, and images. This is one of the best mixes in video production and an excellent way to keep viewers engaged with your content.
After all, it’s important that app startups make a good impression on their viewers so they can come back and become life-long learners.
Reduces production costs
With this technology, you can create videos in only a few minutes, which gives you a massive upper hand compared to having to do it all on your own, or asking voice actors to help you do so. This allows businesses to produce more videos in a shorter period of time.
Traditional video production requires special equipment, software, and a skilled personnel, which most of the times, adds up to many costs. Even if you hired someone to create the videos for you, you still needed to pay them for it. Text-to-video technology easily rivals traditional video production, costing a fraction of it and uses much less resources.
Helps you scale your content
Content creators can produce multiple videos for many different purposes without needing to have a large budget. Text-to-video technology can handle the workload without compromising video quality, and this is especially useful when you are managing a large catalog of videos.
Text-to-video technology covers a wide range of applications in many industries, and you can use it to scale your content such as:
- Marketing and ads: Marketers can use text-to-video technology for converting marketing messages into a video ad, which will help in engaging your audience on a deeper level since they’ll be able to consume content in both forms.
- E-Learning and training: You can create eLearning videos that will promote educational content to your audience, which helps them learn something new and interact more with your content.
- Business communication and presentations: Business reports can be converted into videos, helping you capture your target audience’s attention much easier.
- Social media content: Content creators can take advantage of this technology to quickly produce video content for their social media channels, increasing engagement and reach with their target audience.
- Media and entertainment: The entertainment industry is a big winner when it comes to using text-to-video technology since they can generate all forms of text they have into movies, TV shows, and even online streaming platforms.
There are many ways to scale your content and considering the fact that you can use this technology in all industries is a great advantage.
Allows you to personalize videos and localize content
Did you know that 89% of marketers claim that they see much better return-on-investments when they are using personalization in their campaigns?
Text-to-video technology allows marketers to create personalized marketing videos that fit customers preferences and behaviors.
You can create personalized videos by using data analysis from viewers, such as their viewing history, age, and location. After you collect this data, you can create personalized experiences for the viewer. For example, showing them products they’ve searched for in the past.
Moreover, you can use personalization to localize content. This means offering your video content in multiple languages, allowing you to reach a wider audience across the
Many modern video to text tools are now introducing talking heads as a new feature for localizing your content. These talking heads are able to translate scripts in many languages, breaking down language barriers.
Allows you to track video performance through analytical insights
With this technology, you get the opportunity to use analytical insights for tracking your video performance. This is helpful for app startups since they can use this data to optimize their marketing strategies. Top key metrics that you to see the success of your video content include:
- Number of views: The amount of times your video has been watched.
- Number of impressions: The number of times your video content was displayed in the user’s app or browser and shows whether it was clicked or not.
- Engagement levels: Includes the likes, comments, and shares your video is getting and measures how well your video content is resonating with your target audience. Engagement metrics help you adjust your content if required and are the best way to get feedback on your video performance.
- The average view duration: Allows you to see how long your video was watched by someone before they left. If your videos are too long and your average view duration is much lower, it’s best to cut the duration.
- Audience retention rate: This includes the percentage of your audience that watches your video from the beginning until the end.
Keep in mind that each video to text tool will offer different analytical features, but we mentioned the basic ones that are offered by all tools. For instance, some tools may not show you your audience retention rate, but some may offer even more metrics that help you gather more data.
Helps in educating users with instructional videos
Startups can create instructional “how-to” videos that will educate users. You can educate users on how they can use your app, products or services, how to use new product features, and more. Guess what? Instructional videos are great for clarifying uncertainties for customers and reduces the need for them to ask for customer support.
Let’s take an example, imagine a customer just downloaded your app, you can now create a personalized video that first welcomes the customers and shows them step by step guidance on how they can use your application.
This is a much better way than having to write long texts with guidelines and instructions. Customers will always find it easier to watch an instructional video compared to having to read long forms of text to understand how they need to use your app, product, or service.
Increases visibility on social media
This is a massive advantage for you if you are someone who continuously writes blogs, shares them on your social media channels, and wants to increase your app’s visibility. You can turn all your blogs into video content, which will be better for your social media reach. 93% of businesses claimed to secure new customers after they posted a new video on their social media channels.
Video content has much higher engagement since it captures an audience’s attention much easier than text and static images. They are more likely to get interacted with, encouraging people to like, comment, and share. Also, when posting video content on social media, it encourages viewers to visit your website, which also helps boost your site’s visibility and ranking.
Social media is the best way to engage with your target audience, showcase your products, and for telling stories to your audience. Psychologists claim that the attention span of humans has dropped from two and half minutes to 45 seconds. While people are better at retaining information through videos than text, this study shows that you can also keep your audience more interested and engaged when they consume your video content.
Each social media channel has a limit on how long a video can be. Therefore, whichever channel you post on, you need to check up on these limits. To make it easier for you, we are going to show you the maximum length a video can be on the most popular social media channels:
- Instagram: Allows a maximum video length up to 60 minutes in their feed.
- Facebook: A maximum of 240 minutes of video length is allowed on the Facebook feed.
- LinkedIn: Up to 15 minutes is allowed from desktop and a maximum of 10 minutes when uploaded from the LinkedIn mobile app.
- Pinterest: Allows you to post videos up to 5 minutes long.
- TikTok: Offers video lengths of up to 60 minutes long.
Many of the times, you’ll need to check up on how long your video content is when transforming it from text-to-video. Videos exceeding 15 minutes are better off on Instagram and Facebook, and TikTok, but other social media channels will be more strict about it.
Text-to-video technology is helping your startup stand out from competitors
In recent years, text-to-video tools have changed how all industries work and has saved content creators lots of time from having to create videos on their own, or hire some professional to do so.
Without a doubt, text-to-video technology is continuing to evolve and helps your app startup easily standout by increasing its social media visibility, helping you create educational content, improving engagement rates, reducing production costs, scaling your content, offering personalization and content localization, and last but not least, helping you track your video performance.
About The Author
Tony Ademi is a freelance SEO content and copywriter. He has been in the writing industry for three years and has managed to write hundreds of SEO-optimized articles. Moreover, he has written articles that have ranked #1 on Google. Tony’s primary concern when writing an article is to do extensive research and ensure that the reader is engaged until the end.
