How to Safeguard Your App From Scams and Frauds
Creating an app that helps users can be a rewarding experience. But an app developer can’t bask in the glory of their creation for too long since scams and fraudulent activity loom as a threat to their app’s integrity. Cybercriminals make it crucial to stay on top of the latest advances that can protect apps from being compromised.
Fortunately, app developers have more ways to safeguard their creations thanks to AI-driven advances and structured audits. Read on to uncover the best practices that can help keep your app and its users safe.
Prioritize Authentication
Strong authentication mechanisms should be your starting point with app protection. When a user registers with an app, ask them to create a complex password with a mix of numbers, letters, and characters.
For added protection, use two-factor authentication (2FA) to ensure that an additional code is sent by text to access the account. Other enhanced authentication options include facial recognition or fingerprinting. With this approach, biometric data is encrypted and securely stored in the app’s system until the user tries to access the app.
Use AI to Your Advantage
Tools that use artificial intelligence (AI) can analyze live data and discover patterns that may be indicative of fraudulent activity. Examples could include repeat login attempts or sudden purchases that are out of character for a user.
One solution to consider for app development is Bitdefender’s Scamio, an AI-powered tool that can detect a scam on a questionable email, text, or link within seconds. Best of all, AI-powered tools continuously adapt as they process new data, so they’ll always be at the forefront of cybersecurity.
Be an Educational Asset
As an app developer, don’t neglect to educate your users. Even the most secure apps can find themselves mired in fraudulent activity. Phishing attacks, for instance, can trick users into divulging personal information, like passwords, to individuals with nefarious intentions.
In-app messages or notifications can be an effective way to combat common scams. After all, you don’t want a user responding to a fake customer support request. In your app, offer tips on how to spot suspicious activity and encourage users to double-check URLs when they’re invited to click on a link outside your app.
Focus on Encryption
Encryption, which makes data unreadable, can protect passwords, credit card information, and other sensitive details. As a result, hackers have a harder time using confidential data and communications. App developers’ products should use encryption in transit – when data is sent between the user and your servers – and while data is stored. For optimal security, implement end-to-end encryption.
Audit Your App
Cybercriminals will be quick to take advantage of outdated software, so commit to auditing your app’s codebase for vulnerabilities. Performing routine security audits gives you a leg up on criminal activity so you can make changes first.
If you rely on third-party software options, check them closely since they can introduce risks if they are not current. With audits, you’ll also maintain compliance with data privacy regulations like GDPR or CCPA – and avoid fines associated with a lack of compliance.
Watch for Shifts in Activity
Ultimately, vigilance is what will help you maintain a safe app and user experience. When you flag unusual activity shifts, like recurring login attempts, you’ll be able to look at the situation more closely to see if hackers are at play.
Watch for issues like an uptick in downloads or payment problems, which could indicate fraudulent activity. And be consistent in checking for problems from one week to the next.
Good AI-driven tools can automatically flag or catch the problems so you don’t have to check manually. And, beyond using tools, make an effort to stay current on the latest best practices in app security. Subscribe to cybersecurity blogs and get involved with developer communities to keep up with the latest trends.
Keep Your App Secure
App developers must be diligent about monitoring apps for scams and fraud. Invest in AI-driven tools for an efficient approach to flagging suspicious activities. Focus on reaching out to users through your app to encourage strong passwords and a general sense of caution with unusual requests that could be phishing attacks.
Know that a secure app helps build trust with users, and it might just make those users more likely to recommend your app to others. In a competitive market, you’ll need to do everything possible to stay ahead and give your brand longevity.
