The Silent Role of AI in Enhancing Everyday User Interfaces
The modern world is surrounded by technology. In whatever we do today, courtesy of technology, we do it with ease. From simply surfing the internet, scrolling through social media to finding products to buy online, there is AI in everything and everywhere.
Consequently, AI has made that technological aspect of reality even better. AI has already become a routine part of our everyday life. And it is almost impossible for some people to survive a day without using it. From Google Assistant to Siri and Alexa, we love browsing news feeds and deciding what show to watch on Netflix just by saying a few words of command. Isn’t that scintillating? To know how convenient our tasks have become. But how AI actually does that, like enhancing our user experience, is the real question to unravel.
In this blog post, we will discuss the general use of AI in user interfaces, its implications, benefits, and why marketers and businesses should care about it. So, let’s dive right into unveiling of the truth.
What is the Significance of AI in User Interfaces?
AI has changed the way we interact with technology. In late 2023 and early 2024, we saw AI evolve exponentially. Most of us had already gotten accustomed to and trusted Siri for our alarms and to learn about the weather. Thus, we can testify that AI has enhanced our experiences in the digital space. And much of that credit goes to user interfaces in our tools and technologies. In fact, in a recent survey conducted by Adobe, 72% of the consumers believed that AI is going to make their own customer experiences better.
Now, let’s discuss the applications of AI in our everyday lives, particularly in user interfaces.
AI in Personal Assistants and Smart Devices
One of the very reasons for why personal assistants like Google Assistant, Siri, Alexa, etc., have gained immense popularity is because of the ease of access of these technologies. And we have also learned about the control mechanisms in smart devices, which usually work on the AI assistants. And most UI/UX designers look for virtual assistants and data processing while working on user interfaces.
So, here are a few applications of AI that enhance our user experience.
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In Voice Assistants
Voice assistants use NLP to identify the user’s spoken instructions. When the user speaks the command ‘set an alarm for 7 AM,’ the NLP listens, transcribes, and comprehends the words.
Generally, each interaction improves the responses of a voice assistant due to the application of machine learning. They build experience with each interaction, enhancing one’s capabilities to distinguish one’s voice, assess one’s expectations, and respond favorably.
AI makes contextual conversations possible, so such assistants are becoming more advanced. For instance, when you say, “Hey Alexa, what is the weather like?” followed by “Hey Alexa, will it rain tomorrow?” It can be identified that both questions concern the weather.
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In Smart Home Devices
Smart devices like smart thermostats and lighting gather habits and people’s activities through AI. Nowadays, smartwatches have become the new trend to monitor health, number of steps walked, exercises done, etc.
Some of the current home appliances can be controlled through voice commands, like the lights can be switched off, doors can be locked, or temperatures can be adjusted within air conditioners using a few words of a command.
AI in Everyday Tools We Use
Most of us type texts and queries using our smartphones. Here is how AI can improve your typing speed and efficiency in everyday life.
- Through Predictive Text
Ever came across autocompletion of words or phrases as you type, like, your keyboard predicts the next probable word. Most of us use Google Keyboards on our Android phones, and iOS keyboards on Apple phones. This works on the basis of machine learning and can identify probable things you would want to type. For example, if the user often types ‘Good morning, ‘ the system analyzes such a pattern and offers ‘Good’ as soon as the user types ‘Goo. ‘
- Autocorrect
Autocorrect mainly corrects spelling and grammatical mistakes as we type. It is based on predefined words and phrases, which allows for correcting mistakes using special algorithms. For instance, in place of typing ‘teh’ when you intended to type ‘the’ autocorrect will quickly correct it.
How Can AI Enhance User Experience in E-commerce?
AI has made a merry of online businesses. Not just businesses alone, but online shoppers have also benefited from the AI-powered marketing and tools used on online stores.
Here are two specialized marketing ways that have contributed positively to the whole shopping experience on eCommerce stores.
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AI-Driven Personalization
With all the user data available on websites online, and key metrics like the links they clicked, the pages they spent most of their time on, the products they clicked on, etc., all contribute to marketers getting a deeper understanding of their customers. And it happens with the help of AI-driven tools and techniques. This makes personalized targeting easy for your business. Now, you have the opportunity to convince your customers to buy something they have viewed and liked already. This increases the chances of conversion, and eventually boosts your sales.
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Visual Search
There is a visual search where users can upload an image of a particular product to find similar products. For instance, if you find a pair of shoes rather appealing, you can simply snap a photo and then use it to look for identical items online.
Interactive search allows for higher user satisfaction, given that it is more engaging than text-based search and is very close to the nature of the shopping experience. It aims at the audience, who may have difficulties putting into words what they are searching for, providing a faster and more enjoyable approach to buying.
Key Takeaways
AI in user interfaces may seem invisible, but its influence is enormous. Experts at Mavlers, a new-age digital marketing agency, have mentioned AI’s applications in enhancing user experiences. It’s about time businesses put more effort into AI-powered interfaces.
Whether it’s tailored suggestions for your next online show to watch or direct voice control over the smart home, AI is steering our digital existence toward smoother, happier, and more efficient lifestyle. Shortly, it will be more integrated with AI in interfaces. Devices will be able to predict users’ needs based on usage patterns.
