Guest posting sites

Top Guest Posting Sites to Boost Visibility and Authority

In the fluid ecosystem of SEO strategies, backlinks still matter, and guest posting is the most legitimate way to do that as well as to elevate your online presence, boost authority, and drive targeted traffic. 

But, many marketers still fall into the trap of chasing low-quality links from outdated guest posting sites, which often do more harm than good. With Google’s AI-powered SpamBrain system and March 2024 core update, the search giant has become more vigilant than ever in cracking down on link spam and low-quality content. 

So, how do you find the right guest posting sites that genuinely enhance your site’s credibility?

We’ve done the heavy lifting for you, analyzing over 1,000 sites from top-ranked “guest post sites” lists to identify the top 100 that meet Google’s guidelines for link diversity, relevance, and authority, while offering real value.

In addition to the list, we cover every point to help you build genuine connections through guest posting and grow your visibility the right way.

What is Guest Posting?

Guest posting, or guest blogging, is the practice of writing and publishing content on another website to reach a broader audience and create backlinks naturally. 

It offers a win-win scenario: the guest author gains exposure, credibility, and backlinks to their site, while the host website benefits from fresh, high-quality content for its readers. 

This strategy helps you to drive referral traffic, build brand awareness, and improve search engine rankings. Typically, guest posts are marked by labels like “guest author” or “contributor,” allowing readers to recognize the content’s origin.

Now, let’s dive into an in-depth analysis to understand the benefits of guest posting and get inspired to kick-start your guest posting journey.

Benefits of Guest Posting

Whether you’re a business owner or a marketing professional, without sales, there’s no sense, right? That’s why we always seek ways to promote our brand and products.

This is where guest posting comes into play. But if you’re still wondering: Should I start guest posting in 2024 and beyond? Here are the top 5 reasons why you should:

1. Build Natural, High-Quality Backlinks

When you publish content on reputable websites, you can request a link back to your own site. If your content meets their requirements, they often agree to this at no cost. This signals to search engines that your website is credible and valuable.

In our experience, unlike buying links or engaging in link exchanges, these backlinks are more likely to be considered trustworthy and authoritative, adhering to Google guidelines and helping to improve your search engine rankings.

2. Improves Site Credibility and Authority to Boost Rankings

When a reputable person or company discusses a brand or product, people take notice, and the overall buying potential increases. We know it can be challenging and expensive to gain endorsements from such personalities.

But, the beauty of digital marketing is that you can publish insightful, valuable content on authoritative sites to enhance your reputation as an expert in your field. When readers find your content useful, they are more likely to trust your brand, which indirectly boosts your rankings and revenue.

Google and other search engines reward sites that consistently demonstrate experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). Guest posting on well-respected platforms can contribute significantly to this.

3. Increases Brand Awareness to Generate Leads 

I hope you already understand that guest posting introduces your brand to new, relevant audiences, and increases visibility and awareness. Because when your content appears on established sites, it can attract potential customers who might not have discovered your brand otherwise. 

So, by sharing valuable information, you can generate interest in your products or services, ultimately converting curious readers into leads.

4. Helps to Build Relationships in Your Niche

Guest posting is more than just content marketing; it’s a way to build valuable relationships within your industry. And, it can be the fickle beast of your marketing to reach new and broader audiences reducing budget. 

Because in this process you collaborate with reputable websites and engage with their audience, so you create opportunities for partnerships, networking, and future collaborations. 

And, eventually, these connections can lead to joint ventures, speaking opportunities, or co-marketing initiatives, further expanding your reach.

5. Opens the Door to New Audiences to Increases Referral Traffic

Now, it is understandable and evident that by publishing content on platforms that cater to a different or broader audience, you increase the chances of attracting diverse visitors to your website. Because, guest posts often include links that direct readers back to your site, driving targeted referral traffic. 

So, it is clear that if you do more diversity in your guest posting efforts, the more opportunities you have to reach new audiences, expand your influence, and grow your customer base.

Now, let’s discuss which is the right choice for you: free guest posting or paid guest posting. We’ll also provide a list of top sites for both options.

Free vs Paid Guest Posting with List of Sites

As over 55% of blogs write 1-6 guest posts monthly, it proves that guest blogging is already popular for boosting brand awareness, SEO, and traffic. But one key question remains: should I choose free or paid guest posting?

So, now we understand the differences between these two options that can help you to maximize your strategy and help to make the most impactful decision for your marketing efforts.

Factors	Free Guest Posting	Paid Guest Posting
Time Investment	Can be more time-intensive due to lengthy approval processes and multiple revisions.	Less time-consuming due to faster approval and fewer edits required.
Access to High-Traffic	Access is possible but more selective due to the volume of submissions.	Often provides access to high-traffic blogs, increasing reach and visibility.
Audience Perception	Perceived as more genuine, but can lead to lower traffic or authority sites.	Might be viewed as less authentic, but often more niche-related and valuable.
SEO Benefits	May allow backlinks, but not always; important to check beforehand.	Usually allows backlinks, which can boost SEO.
Cost Factor	No cost, making it a budget-friendly option, especially for new bloggers.	Involves a cost, which might be a downside for budget-conscious bloggers.
Content Control	Limited control over content, as hosts may impose stricter guidelines and restrictions.	May provide more flexibility in choosing topics and content styles to match audience needs.

I hope this comparison helps you decide which approach best fits your guest posting strategy.

Top 10 Free Guest Posting Sites List 2024

The title might imply that the websites listed are free, but it’s important to remember that collaborating with these websites requires an investment of your time and effort. As the saying goes, nothing comes for free, and in this instance, you’ll need to provide quality content that reflects your experience, knowledge, effort, and time.

You know there are numerous free guest posting sites available, so it’s important to prioritize quality over quantity. Based on our 14+ years of experience, we’ve narrowed it down to the top 10 sites.

Site Name	Why Choose	Category	Domain Rating	Est: Monthly Traffic
HubSpot	Its blog covers everything about building and maintaining a company's website, ensuring that your post receives a wider exposure to professionals.	Business Website	93	1.5M
Entrepreneur	If you’re an expert in entrepreneurship, this is the place for broader exposure to an international audience and boost your credibility.	Business and Startup news	91	1.9M
Cloudways	To establish your reputation in the cloud hosting sphere.	Cloud Technology and Web Solutions	90	412.5k
Clutch	For B2B, it could be an excellent fit to list your site in various sub-categories of your business.	B2B research, ratings, and reviews site	89	2.9M
Outbrain	To learn more about advertising and share your thoughts with professionals who are in the advertising field.	Advertisements	87	77.2K
Techopedia	Easily reach to tech-savvy audience and can promote your product and services.	IT or Technology	87	2.4M
Hackernoon	If you are a start-up owner it is a golden platform to reach a wider audience just by guest posting.	Cryptocurrency, AI, and Startup	87	402k
ClickUp	To share your thoughts about project management or productivity and build your reputation in this field.	Project management or Productivity	86	1.4M
YourStory	Digital media to share the narratives of entrepreneurs and startups to entrepreneurs and start-up business minds alike.	Digital Media	86	721.4K
Wakelet	It is the best site whether is it your niche you just write quality content and make your reader help to gain their trust.	Content Curation	85	856.8K

If your business falls under any of these niches and you’d like to collaborate but don’t know how, please refer to the section below. If your business domain is not covered, don’t worry, as we also cover more sites category-wise throughout the following sections. 

Approaching These Free Guest Post Sites

Getting approval from the above-mentioned sites is not as simple as knocking on a door. You need to know the basic strategy of how to make a good first impression and initiate collaboration. For example, you can follow these steps:

1. Research the Site and Audience: First, thoroughly analyze the website you wish to contribute to, such as HubSpot. Review their guest post guidelines, explore the type of content they publish, and understand their target audience. This will help you identify a topic that can resonate with their readers and align with your goals.
2. Develop a Unique and Relevant Topic Idea: When you determine the audience and the rules, think of more specific and relevant topic ideas. Double-check and make sure that your topic is aligned with the site’s theme and offers tips or solutions that the audience can follow.
3. Craft a Compelling Pitch: Keep in mind that the first impression is the last one, therefore, prepare the e-mail pitch. Explain the main theme you are going to discuss, list the points you are going to focus on, and describe why the readers of the site will find the information useful.

You can also share links of your previous work or your blog to show your writing skills and experience.

4. Follow Up and Build a Relationship: I said before free guest posting is a slow process so after submitting your pitch wait for a week or two before following up. The follow-up should also be kept short and diplomatic to show interest in the issue or product.

That’s it, you can effectively approach free guest post sites, increasing your chances of acceptance and boosting your visibility and authority in your niche.

Note: As we believe in quality over quantity. I have listed only 120+ sites based on the criteria: Ahrefs DR: 50+, Monthly Traffic: 10k+, naturally maintaining strong E-E-A-T signals and well-written helpful content.

Top 10 Paid Guest Posting Sites List 2024

Below is a collection of trusted and long-standing websites that offer excellent guest posting opportunities. These websites don’t charge a fee for submissions directly. But, as their approval process is rigorous. So, if you choose to engage an agency or writer to create and publish content on your behalf, you will be responsible for covering those costs. Otherwise, you can follow HARO techniques for guest posting on the below sites.

Site Name	Domain Rating	Link Type	Category	Pricing	Est: Monthly Traffic
AP News	91	NoFollow	News & Media	$150 - 300	100M+
MSN	92	DoFollow	News & Media	$220 - 400	709M+
Markets Insider	92	NoFollow	Banking & Finance	$350 - 500	8M+
HT Tech	89	NoFollow	Gadgets & Technology	$400 - 500	4.5M+
The Hindu	89	NoFollow	News & Media	$500 - 600	48M+
Recipes	74	DoFollow	Food	$800 - 1000	3.6M+
Moneycontrol	86	NoFollow	Banking & Finance	$1000 - 2000	85.5M+
Jagran Josh	77	NoFollow	Business & Politics	$300 - 400	35M+
The Jerusalem Post	87	DoFollow	Magazines & Newspapers	$600 - 700	19M+
Livemint	88	NoFollow	News & Media	$600 - 700	86M+

But, if you are looking for a categorized list at an affordable price, it will be provided after this list.

Top 100 Guest Posting Sites List(Category-wise)

As backlinks, as well as guest blogging, should be relevant and niche-specific, we make lists where you will find all the best guest posting sites according to your business relevance. 

So, without adon find your category and keep notes down the sites, and start your guest posting journey right away. 

Top Guest Posting Sites for IT B2B

Website	Best for	Domain Rating	Est. Monthly Traffic
Buffer	To organically reach social media marketers or professionals in a simple and budget-friendly way.	90	1.5M+
Creately	Businesses that offer visual collaboration, diagramming, and data connectivity services or need audiences from these domains.	76	600k+
Freshdesk	For the businesses related to AI & ML, productivity, and customer services.	91	625k+
Stackify	To reach IT professionals and provide information to readers who are encountering or seeking knowledge about performance monitoring tools.	74	320k+
Survey Sparrow	If you have any tools or software that can help in collecting feedback from customers for business or can fix survey-related bugs.	76	236k+
SimplyBook	To inform readers about how easy, smooth, and safe it is to book on your platform, especially for those unfamiliar with online booking, and to build trust with new users.	83	119k+
360Learning	If you have an e-learning platform or a business related to online courses, this is one of the best options for you.	74	36k+
Nanonets	For businesses related to AI, machine learning, and computer vision, this platform can be used to share documents about new projects with a wider audience.	66	770k+
AeroLeads	Businesses focused on lead generation, marketing, and SaaS can collaborate through guest blogging to attract new customers.	73	24k+
AppSignal	Companies offering services through apps, particularly those related to Node.js, Ruby, Python, or Elixir, can find this site beneficial.	70	13k+

 

Best Guest Posting Sites for Marketing

Site Name	Best for	Domain Rating	Est. monthly traffic
Search Engine Land	Accomplished marketers, organization leaders, and company representatives can reach out to them with unique marketing topics or facts.	91	525k+
Mention	This is a paradise for businesses related to social listening, web monitoring, PR management, or crisis management to reach wider marketers and communicators.	83	453k+
CoSchedule	If it is a business related to marketing, CoScheduleis allows you to explore new ordinances by guest posting.	85	267k+
GetResponse	Whatever your marketing goal email marketing or AI automation, this website allows you to guest blogging related to actionable tips.	89	227k+
EmbedSocial	You can go with the site for people who love to read practical tips and examples to improve their online presence.	83	123k+
NinjaOutreach	If you want to catch the attention of professionals looking for influencers on Instagram and YouTube to promote their products.	74	114k+
AgencyAnalytics	If you are an existing marketing agency customer of AgencyAnalytics or an expert at one of their integration partners, you can reach out for guest blogging.	73	86k+
Content Marketing Institute	If you have an idea for an article that would help other content marketers, they appreciate you and offer free enrollment in their Content Marketing University.	88	84k+
BenchmarkEmail	If you have expertise in Email Marketing, Lead Generation, or Relationship Marketing, it strengthens your content marketing strategy at no cost.	83	81k+
CXL	For data-driven marketing experts and optimization people, can align with their storytelling standards, and get a backlink, and exposure to a new audience.	85	72k+

 

Best Guest Posting Sites for Tech Blog

Site name	Best for	Domain Rating	Est. monthly traffic
TheVerge	If you are interested in how technology and science are changing the way we live and can explain how technology intersects with other fields like health, politics, culture, and more, this is a great platform for you.	92	4M+
TechCrunch	If you have strategic business articles and informative opinions that showcase a diverse range of perspectives on tech-related issues, this platform is ideal.	92	1M+
VentureBeat	To gain the trust of tech-savvy users, remember that they do not accept biased articles, marketing content, or anything with the appearance of a vested interest.	91	128k+
TechTarget	If you are always updated with new technology and can write content on the latest tech trends, this platform is a good fit for reaching a large number of tech enthusiasts.	90	14M+
TechRadar	If you can conduct specialist reviews or offer insightful commentary on major tech events, you can pitch for guest blogging on TechRadar.	90	16M+
Technology Networks	If you want to explore current tech trends, understand how a field is evolving, or analyze recent research developments with a broad perspective on a particular topic, this is the place for you.	76	585k+
Analytics Insight	For leaders passionate about Big Data and analytics who have strong articulation skills and want to share their thoughts with tech enthusiasts, this is an excellent opportunity.	77	488k+
MacUpdate	If you are a tech insider and Mac enthusiast, and you want to share news, Mac tips, app finds, and cutting-edge technology trends with a thriving community, this platform is perfect for you.	79	409k+
ReadWrite	If you can create content on the Internet of Things (IoT), Artificial Intelligence (AI), data security, digital marketing strategies, or tech startup industry developments, consider this platform.	83	103k+
Manning	If you have a business related to technology development and services, guest posting here can help you reach targeted customers without much hassle	82	30k+

 

Best Guest Posting Sites for Content Creators

Site Name	Best For	Domain Rating	Est. monthly Traffic
Mashable	Content creators focus on entertainment, social good, lifestyle, and tech-related topics.	91	12M+
Fast Company	Creators with expertise in productivity, creativity, work-life balance, entrepreneurship, innovation, and related fields.	91	668k+
CricTracker	Creators interested in cricket, including trending news, interviews, cricket statistics, match reports, and analysis.	71	3.6M+
Politico Magazine	Those ready to write in-depth articles on issues of national importance and profiles of influencers and decision-makers.	90	3.5M+
Edutopia	If you have expertise in an academic subject or want to share an 'aha' moment that led you to rethink how you teach a particular subject or lesson.	84	185k+
Tiny Buddha	Those interested in spirituality and willing to share life experiences that helped them overcome challenges.	78	98k+
Save the Student	Creators ready to help students save money and provide tips for earning online.	76	340k+
Gardening Know How	Those who write gardening-related articles.	81	1.2M+
The Kitchn	Foodie creators with unique recipes and kitchen projects to share.	86	5.8M+
YourTango	Creators, interested in relationships, love, and women’s issues.	79	1.2M+

 

Best Guest Posting Sites for Health and Fitness

Site Name	Best for	Domain Rating	Est. Monthly Traffic
Psychology Today	Businesses that offer products and services related to human behavior, from cultural trends that reflect the way we think to the inner workings of individual brains.	92	7M+
Mindbodygreen	Writers and reviewers with deep expertise in health and wellness who want to share wellness journeys and transformative personal stories.	86	1.4M+
ADDitude Magazine	Businesses focused on neurodivergence that have powerful stories of living and thriving with ADHD (Attention-Deficit/Hyperactivity Disorder) to share.	79	1.1M+
Trail Runner	Businesses offering products or services in women's health, BIPOC, and LGBT+ communities can pitch ntriolo at outsideinc.com for online pieces.	70	36k+
Ness Labs	If you are a researcher, clinician, or entrepreneur with a business in the productivity, creativity, or mental health space, this platform is ideal for you.	71	32k+
MentalHealth	Businesses making a difference in the mental health sector that offer accurate, reliable, and timely information about mental health conditions, medication, and therapy can gain visibility here.	72	23k+
Keep it simpElle	If your business focuses on how exercise and food make us feel, rather than how it “changes” or “fix” our bodies, you can publish content that cultivates a judgment-free zone.	46	16k+
Nerd Fitness	Businesses with products or services related to workouts, nutrition, and habit-building can promote their products to desk jockeys and nerds.	76	200k+
The Wellness Corner	If your business helps people on their wellness journey through nutrition, fitness, mindfulness, beauty, or lifestyle products and services, this platform could be beneficial.	33	34k+
Gympik	Businesses that provide comprehensive resources for fitness enthusiasts can offer Gympik a wealth of information, articles, and inspiration to help readers stay fit and healthy.	34	18k+

 

Best Guest Blogging Sites for Finance

Site Name	Best for	Domain Rating	Est. monthly Traffic
FinancesOnline	To promote fintech services or products by posting how-to guides, case studies, and other practical advice for businesses.	85	136k+
LivingrichWithCoupons	Whether your business is about finance or any other field, you can promote it by offering a discount coupon code in your post.	66	57k+
Wise Bread	Whether your business is about finance or any other field, you can promote it by offering a discount coupon code in your post.	66	57k+
Best Wallet Hacks	Share thoughts and insights related to personal finance that are useful to readers and can help fulfill your objectives.	65	40k+
Fleximize	If you have a finance tool or your brand provides business loans, this is a good choice to increase brand awareness at no cost.	67	18k+
Money Crashers	If you have finance-related services or products you can apply for guest posting there.	81	25k+
Millennial Money	Share your insights on making money, investing, saving, borrowing, and financial planning.	71	96k+
The Military Wallet	Fintech businesses running discounts on their products and services have a chance to reach potential customers.	63	60k+
Finance Strategists	Whatever your business goal in the finance industry, you can write for them as they cover almost every financial aspect in their blogs.	76	112k+
Trade Brains	If you have any product or service related to trading, this is a great opportunity to promote it to traders in India.	59	233k+

 

Best Guest Posting Sites for Business

Site Name	Best for	Domain Rating	Est. monthly traffic
Harvard Business Review	Whatever your business niche, this is your paradise to share business-related insights and tips, including strategy, leadership, and more.	92	4.5M+
Clutch	From startups to established businesses, this platform allows you to list your site in your specific business category.	89	2.3M+
INC	Use this platform to list your business or promote your services through insightful guest blog posts.	92	950k+
Upper Inc	Companies offering delivery services, inspection, cleaning, maintenance, HVAC, and waste management can reach out for guest blogging opportunities.	71	127k+
Empire Flippers	There is high potential to reach business owners and professionals looking to start new ventures or revamp their brands.	75	51k+
AllBusiness	As the name suggests, you can apply for guest blogging regardless of your business niche.	81	36k+
Mofluid	If you have any unique business-related ideas to share, this is the right platform for you.	67	25k+
Ecommerce Nation	If you have an e-commerce site, you can use this site for guest blogging by writing on topics related to e-commerce.	69	15k+
Success	Any type of business can reach out for guest posting and share unique stories or tips that can benefit readers.	80	100k+
The Ken	Those willing to share counter-intuitive insights about their business in the form of stories and podcasts can access over 40,000 paying subscribers.	67	40k+

 

Best Guest Blogging Sites for Travel Sites

Site Name	Best for	Domain Rating	Est. monthly traffic
Nomadic Matt	Businesses catering to the LGBT community can easily get approved for guest posts, particularly with content like stories by transgender people, queer couples, and solo gay, lesbian, or bi travelers.	78	174k+
Thrillophilia	If you have a unique perspective on a destination, travel tips, or a memorable travel experience, this is your chance to shine.	75	2.4M+
Go Abroad	Businesses that provide services for students and job seekers internationally through meaningful travel programs can also contribute.	75	107k+
The Planet D	Destination-specific articles, such as city guides, "X things to do in...", epic adventures, and inspirational stories that motivate others to live a less ordinary life, are highly encouraged.	75	100k+
Boarding Area	Hotel or restaurant owners can reach out for guest posting to share their hotel reviews or testimonials.	74	97k+
Wanderlust	Professionals from photographers to tour operators in the travel industry can provide insights, tips, or trends related to travel, tourism, or specific destinations.	73	65k+
eDreams	Travel agencies and gear retailers can increase their visibility, connect with potential customers, and establish authority in the travel industry through guest posts.	68	218k+
HostelWorld	If your hotel is in a travel hotspot and you want more visibility, writing a guest post on this site can attract travelers before they even arrive.	63	900k+
Amateur Traveler	If you are skilled at creating compelling stories that add value to readers, especially about specific destinations or cultural experiences, your contributions would be a great match.	61	24k+
NomadsWorld	Location-based businesses, particularly in Australia or New Zealand, can pitch guest posts to attract their target audience.	53	41k+

 

Best Guest Blogging Sites for Lifestyle Blog

Site Name	Best for	Domain Rating	Est. monthly Traffic
LifeHacker	It allows brands to showcase their expertise, share valuable insights, and connect with a highly engaged readership.	90	882k+
Mamamia	It's particularly suited for those who can craft engaging, thought-provoking content that sparks conversation and encourages community engagement.	78	753k+
Her Campus	Particularly those targeting college students and young adults through their businesses.	78	413k+
UNiDAYS	Whether your business is in Food & Drink, Hair & Beauty, Music, or Fashion, the site is great for reaching a wider audience.	76	1.4M+
FishingBooker	The easiest way to promote your fishing product is by targeting a specific location in your guest posting H1 heading.	74	54k+
Virginia Mag	Businesses looking to promote through interviews with the region’s most prominent or notable figures will find this platform useful.	73	78k+
Milwaukee	It's best for those looking for a news-style lifestyle blog to promote their newly added products and services.	71	80k+
MyCharisma	Professionals interested in topics such as Spirit-Led Living, Culture, Prophetic & Revival, Spiritual Warfare, and Standing With Israel will find this platform suitable for guest blogging.	71	18k+
Luxuo	If you have specific products related to Alcohol, Gadgets, Gastronomy, or Travel, you can pitch them for guest posts.	68	42k+
Insteading	Businesses around Gardening, Animals, Building, Homesteading, or Kitchen can pitch them for guest blogging opportunities.	66	65k+

 

Okay, we have listed over 120 guest posting sites in various niches. But if you still don’t find the right one for you, don’t worry. Below, I will discuss the ways to find guest posting opportunities and how to select the perfect one for your business.

How to Find Guest Posting Opportunities

Finding the right guest posting opportunities can seem tough if you are new to it. The process may be slow, but it’s both rewarding and educational. 

Since all websites are not equal, you need to target sites that align with your niche, have good authority, and attract the audience you want to reach to ensure your efforts yield the best results.

For instance, here are 6 ways which can help you to figure out valuable guest posting opportunities:

1. Use Google Search Operators: One of the simplest ways to find guest posting opportunities is by using Google search operators. You can use specific search queries to find websites in your niche that accept guest posts. Here are a few examples you can use:

“[Your Keyword] + write for us” 

  Example: “digital marketing + write for us”

“[Your Keyword] + guest post guidelines” 

  Example: “health and wellness + guest post guidelines”

“[Your Keyword] + become a contributor”  

  Example: “personal finance + become a contributor”

“[Your Keyword] + submit an article” 

  Example: “technology + submit an article”

These search operators help you directly find websites that have a dedicated page for guest contributions.

2. Analyze Competitor Backlinks: Research to find where your competitors are guest posting. If they are getting results, you might benefit from those same opportunities. You can use SEO tools like Ahrefs, SEMrush, or Moz to analyze the backlinks of your competitors. 

Next, identify blogs where they have posted, check the quality and relevance of those blogs, and see if they still accepting guest posts or not.

For example, if you are a SaaS company, analyzing competitors like HubSpot or Buffer can show you a list of valuable sites where they have contributed.

3. Leverage Social Media Platforms: Since most professionals are on social media platforms like Twitter and LinkedIn, these can be great places. 

If you are a social media expert, you may already know how to find them. 

For instance, you can search on Twitter using hashtags like #GuestPost, #WriteForUs, or #GuestBlogger, which might lead you to a recent tweet from a popular marketing blog looking for guest contributors. 

Similarly, try to join LinkedIn groups as much as possible relevant to your industry, where members often discuss guest blogging opportunities.

4. Join Guest Blogging Communities and Networks: Joining communities is a great way to grow your network as a marketer, so try joining dedicated communities and networks where bloggers and website owners come together to discuss guest posting.

   Some popular platforms include MyBlogGuest, Blogger LinkUp, and GuestPost.com. These platforms can connect you with a range of websites looking for guest authors or even offer opportunities to pitch your content directly.

   Example: MyBlogGuest allows you to browse through categories like Technology, Health, Business, etc., to find websites open to guest contributions.

5. Reach Out to Websites You Regularly Follow: If you regularly read certain blogs or websites in your niche, they might be a great choice, as you are already familiar with their content style and audience.

   For example, if you follow a popular SEO blog like Search Engine Journal, you could check their guidelines and submit a guest post idea that aligns with their content.

6. Use SEO Tools to Identify High-Authority Sites: Enter any keywords with decent search volume related to your niche into tools like Moz, Ahrefs, and SEMrush, and look for high-authority sites that are ranking and allow guest posts. By searching for top domains in your niche and filtering them by domain authority (DA) or domain rating (DR), you can compile a list of potential websites to target for guest posts.

Thus, it is clear that finding guest posting opportunities requires a mix of strategic research and relationship-building. Try to follow the strategies above or create your own unique approach.

Given that there are many websites in every niche, you may find hundreds of potential websites using these strategies.

How to Select a Site for Guest Posting

A poorly chosen guest post not only fails to provide quality backlinks or traffic, but it can also be detrimental if it doesn’t follow SEO guidelines. Therefore, selecting the right sites is crucial for maximizing your efforts, building authority, and driving meaningful traffic.

A step-by-step guide on how to select a site for guest posting:

Step 1: Define Your Goals for Guest Posting: First thing first, before you start, you need to define your goals clearly. Are you looking to build backlinks for SEO, drive targeted traffic to your site, increase brand visibility, or establish yourself as an industry thought leader? 

So, first, know your goals, that will help you identify the type of websites that will bring the most value.

For example: If your goal is to build high-quality backlinks: Prioritize high domain authority (DA websites, for targeted traffic: Sites with a highly engaged audience relevant to your niche.

Step 2: Evaluate the Website’s Relevance to Your Niche: Next, the site you choose should be closely related to your industry or niche. Because, relevance ensures that the audience is genuinely interested in your content, which can result in higher engagement and better conversion rates.

How to Check Relevance:

• Navigate the website’s categories and content topics.  
• Thoroughly, read a few articles to understand the style and topics covered.
• Then, check the similarity to your target audience.

Step 3: Analyze the Website’s Authority and Credibility: Now, check the website’s Domain Authority (DA), Domain Rating (DR), and E-E-A-T to ensure it is authoritative. 

You can use tools like Moz to check the DA score and Ahrefs to see the site’s Domain Rating (DR) and the quality of its backlink profile.

Remember, a higher DA or DR (typically 50+) does not necessarily mean it provides better SEO value and visibility. Paralally, you should check its spam score or over-promotional content and E-E-A-T.

Tools like Moz can help you find a site’s spam score, but Google does not consider Moz’s spam score. Therefore, you should manually review the site’s backlinks, external links, internal links, and content.

A website whose content demonstrates experience, expertise, authoritativeness, and trustworthiness has good E-E-A-T. 

Step 4: Examine the Audience Engagement: A website with an active readership that comments on articles, shares content on social media, and interacts with the blog is a sign of a healthy community that will likely engage with your content.

So, Check Engagement by:

• Looking at the number of comments on recent articles.
• Checking social media shares, likes, and mentions.
• Using tools like BuzzSumo to see the top-performing content and its social shares.

Step 5: Review the Website’s Guest Post Guidelines: Now that you’ve found the site, make sure to thoroughly read its guest posting guidelines before pitching a guest post. This will help you understand what the site is looking for, including the preferred content style, word count, and any specific rules about backlinks or promotional content.

As, some websites allow “dofollow” links (which pass link juice), while others provide “nofollow” links (which do not pass link juice). It’s best to prefer sites that allow dofollow backlinks, but if they only allow nofollow links, you can still pitch to them. However, keep in mind that nofollow links may not be as effective if your primary goal is to build backlinks.

Step 6: Assess the Quality of the Website’s Content: We all know,  high-quality websites like “Entrepreneur” or “Business Insider” publish well-researched, in-depth, and error-free content. So, check if the site maintains high editorial standards, as publishing on a low-quality site could harm your credibility.

To Evaluate Content Quality:

• Review a few recent articles to check for grammar, depth, and value.
• See if the content is original and not duplicate or spun.
• And, ensure that the articles provide genuine value to readers.

Step 7: Test the Site’s Traffic Metrics: A good guest post site should have a decent amount of traffic, which increases the chances of your post being seen.

To check traffic, you cn use SimilarWeb for estimated traffic volume and traffic sources and Ahrefs’ Site Explorer for organic traffic and top pages.

Step 8: Contact the Website with a Personalized Pitch: Once you’ve selected a site that meets all the above criteria, it’s time to craft a personalized and compelling pitch. 

To Write a Pitch:

• Start with a friendly greeting and a brief introduction.
• Mention why you’re reaching out and how your content can add value.
• Propose 2-3 relevant topics with brief outlines.

[Blog Name] for a while. I noticed you recently covered [Topic], and I’d love to contribute an article on [Your Proposed Topic]. Here’s a brief outline of what I’d cover…”

In short, demonstrate that you understand their audience and suggest a few specific topics you could write about.

That’s it! Now you should wait patiently for a reply. When starting a new strategy, it’s common to feel overwhelmed and wonder whether it’s the right time to proceed or if you should wait a while.

When Should You Go for Guest Posting?

To understand this, let’s focus on the scenarios and timing for when it makes sense to pursue guest posting.

1. When Your Website is New: If your website is relatively new and lacks authority in the eyes of search engines, guest posting can help you build credibility. When you’re just starting, it’s challenging to rank for competitive keywords, but don’t worry—keep doing your work. After 4-6 months of launching, you can start approaching sites for guest posting to gain visibility, which can eventually lead to better rankings.
2. Your Organic Traffic Growth Has Stagnated: If you notice that your website’s organic traffic has plateaued, guest posting can help you break out of that rut by building authority and reaching new readers.
3. You’re Entering a New Market or Niche: Guest posting can help you quickly establish yourself as a knowledgeable player when expanding into a new market or niche. Also, if you’re shifting focus or targeting a new audience segment, getting featured on niche-specific blogs can introduce you to that audience and build brand awareness. 
4. Launching a New Product, Service, or Feature: A new product or service that you want to promote, start writing about topics related to your product’s use cases, or insights on industry trends for guest blogging. Since most SaaS companies develop content based on typical industry challenges and post it on the appropriate blog to generate interest before the launch of the product.
5. When You Need to Build Relationships with Industry Experts: Guest posting is not just about SEO or traffic—it’s also about relationships. If you’re looking to grow your network with industry experts or influencers, contributing content to their blogs can be a great icebreaker. It also helps you to establish rapport and credibility when you’re trying to enter a tight-knit community or ecosystem.
6. You Want to Improve Your Content Marketing ROI: You may have great content, but it isn’t reaching its potential audience due to your current content marketing strategy’s diversification. In such cases, guest posting allows you to leverage the reach and audience of established sites. Studies show that over 60% of marketers consider guest blogging as one of the most effective marketing strategies that help maximize ROI.
7. Starting to Build Your Email List or Community: 64% of small businesses utilize email marketing to connect with customers (Campaign Monitor, 2021), and it is projected that the number of daily email users, currently at 4 billion, will increase to 4.6 billion by 2025(Statista, 2021).

So, start writing compelling content on other platforms, that allows you to reach audiences who may not have discovered you otherwise. And, offer exclusive content or a free resource within your guest post, that can help to drive readers back to your website to subscribe.

Thus, the right time to start guest posting is when it fills a gap in your current strategy or offers a way to overcome a challenge you’re facing. So, assess your goals and resources carefully, and use guest posting as a strategic tool to elevate your brand and online presence.

But, if you still thinking…

Are Guest Posts Worth the Effort?

Well, if you are like most people, you might have concluded that guest posting is no longer fun. Given the recent discussions about Google’s attempts to combat guest blogging, one would be right to think that it no longer works anymore.

But guest posting is not dead; on the contrary, it is one of the most effective ways of promoting your business and improving SEO. When done effectively, guest blogging can offer good-quality backlinks, improve brand awareness, and let you reach out to new audiences. But here’s the catch—it’s not about posting on just any site. The focus has shifted to quality over quantity. 

Okay, now that we understand it still works, before wrapping up, let’s move on to some tips and tricks that we have been applying while approaching guest posting to maximize our efforts.

Guest Posting Tips to Boost Brand Awareness

Yes, to boost brand awareness through guest posting, it’s essential to go beyond the typical strategies used by most professionals. So, let’s discuss some unique and simple tips to make your guest posts stand out and maximize the impact:

1. Use Storytelling to Humanize Your Brand:

Most guest posts are straightforward and focus on delivering information, but incorporating storytelling can create a memorable impact. So, share real-life stories or case studies that highlight your brand’s values, challenges, and successes. 

It makes the readers empathize with you and have a deeper connection with your brand hence making them remember you. 

For example: Instead of writing a generic article on “SEO Tips,” share a story about how your brand helped a small business go from zero to 100,000 organic visitors in one year. This not only proves that you know what you are talking about but also makes the audience feel something.

2. Co-Create Content with Influencers or Other Brands

Cooperation with influencers or brands that are related to your niche for a guest post can increase your audience and popularity. Because co-created content often gets promoted by both parties, tap into each other’s audiences and create a win-win situation.

Tip: To do this, reach out to an influencer or a non-competing brand in your niche and propose a joint guest post idea. Try to make it a collaborative effort by including quotes, insights, or a section written by your partner.

Example: If you run a digital marketing agency, collaborate with a data analytics firm to create a joint post like “The Ultimate Guide to Combining Digital Marketing and Data Analytics for Business Growth.”

3. Include Interactive Elements in Your Guest Post

If you notice find that most guest posts are static, but you can add interactive elements like quizzes, polls, or infographics that can engage readers more deeply. And of course, this interactive content would be more shareable, and increase your brand’s visibility across social platforms.

Example: If your guest post is about “Improving Customer Retention Strategies,” include a quiz titled “How Strong is Your Customer Retention Strategy?” Readers can interact with the quiz and get a personalized result, which adds value and reinforces your brand.

4. Offer Exclusive Content or Freebies in Your Author Bio

Since many sites do not permit link insertion and only allow an author bio, instead of just listing your name and a generic description, make your author bio a compelling call to action (CTA). Offer exclusive content, such as an eBook, checklist, or discount that readers can access by visiting your website. 

Tip: Customize your bio for each guest post to make it highly relevant to the content. Make sure the freebie aligns with the topic of your post and solves a specific problem for readers.

For Example: “As a thank you for reading my article on ‘Effective Social Media Strategies,’ grab my free checklist ‘30 Days to Double Your Social Media Engagement’ by clicking here!”

5. Create a Series of Guest Posts Around a Central Theme

One guest post does not guarantee that it will rank or get traffic. So, instead of writing one-off guest posts, consider creating a series around a central theme and pitching it to multiple blogs. This strategy increases the probability of ranking your post and helps establish your brand as a consistent and authoritative voice on a particular topic.

Tip: Plan a 3-5 part guest post series, where each post builds on the previous one. Make sure each post is valuable on its own but more impactful when read as a series.

For example: If you are in the fitness industry, create a series like “5 Steps to Transform Your Fitness Journey,” with each guest post focusing on a different aspect (nutrition, exercise, mental health, etc.) and published across different fitness blogs.

6. Use Data-Driven Content and Original Research

Most professionals shy away from conducting original research due to the effort involved. But you can take advantage of this. When you share unique data, statistics, or insights from original research, it is more likely that a big publisher will accept your guest post proposal. This technique is known as the Skyscraper Method.

7. Follow Up with a Personal Touch

After your guest post is published, don’t stop there. Follow up with the website owner, editor, or audience to show appreciation. This helps build relationships and can open the door to more opportunities.

Tip: Send a thank-you email to the editor, share the post on your social media, and tag the host site. Don’t forget to mention the possibility of offering a follow-up post or a collaboration idea in your email.

For example: “Hi [Editor’s Name], thank you so much for publishing my guest post on ‘Content Marketing Strategies.’ I’d love to share it further with my network. Would you be open to a collaborative follow-up post focusing on [Next Topic]?”

Thus, guest posting for brand awareness is more than just securing a spot on someone else’s blog. And, by thinking outside the box and utilizing these unique, simple tips, you can maximize the impact.

Final Verdict

To our understanding, when it comes to guest blogging, the main focus is to produce something that will be of interest to the followers of the blog where one is guest posting. If you choose a site from our list, and spend time writing good and relevant articles, then the rewards are many. All in all, guest posting is one of the most influential methods in the digital marketing mix if used with intent and planning.

Frequently Asked Questions (FAQs)